With all of the excitement of Herd of Sheffield lately, it was an honour when Lost Industry Brewing asked me to create the label artwork for their tribute beer, Lizzie Ward IPA!

I didn’t need to think twice. These guys are ramping through the beer world putting themselves well and truly on the map as mighty beer brewer of Sheffield. Since my last design contribution to Lost Industry, they have brewed some belters which have taken the city (and way, way beyond), by storm. Mojito beer, Sorachi Chilli, Pineapple Beer, Nettle Gose – they have an ever-changing range of traditional and experimental craft beers.

Lizzie Ward IPA is a very traditional IPA recipe, which takes it’s name is from the infamous elephant of Sheffield, Lizzie. You see, during the First World War, the city’s horses were enrolled by the military, so it was ‘Lizzie‘, an elephant borrowed from a local circus, who helped cart heavy loads of steel and machinery in Sheffield during the First World War! After doing my research, and having worked very close to a certain giant elephant statue very recently, I was feeling sufficiently inspired to get creating the label artwork for this fine brew. The design of course, features Lizzie, pulling her famous cart, which in this instance just so happens to be laiden with a bounty of barrels full of Lost Industry’s Lizzie Ward IPA! The background features the industrial, smokey chimneys of Sheffield, famously part of the skyline at the time – look closely and you might even spot the Kelham Island Chimney House! Finally, Lizzie is also enjoying a pint of her namesake, and replicating the official Herd of Sheffield logo, she’s spraying it over her chops like a good ‘un!